ABOUT MOTTAINAI BATON

A store specializing in carefully selected ready-made curry│Medoruma Foods

At Medoruma Foods, we define "mottainai" as "something that does not realize its true value."
There is a lot of "Mottainai" in the world. If the value of something is not realized, it will be discarded.
In some cases, it may disappear from the world.
I eat about 300 meals of instant curry a year.
My favorite instant curry often suddenly runs out for one reason or another.
I thought that was a real shame, so I started by supporting instant curry.
We will select interesting instant curries and share them with you.

Turning wasteful ingredients into curry

Eliminate food waste

Eliminate waste

Delivering health and smiles

Effects of efforts

1500

Cumulative food loss reduction (kg)

10000

Cumulative sales +

30

Number of products +

Representative profile

Born in December 1990 in Naha City, Okinawa Prefecture Graduated from the Department of Food and Environmental Economics, Faculty of International Food Information Studies, Tokyo University of Agriculture. A retort curry researcher who has eaten over 1,500 retort curries in total.
Concerned about food waste, they have been holding the "Mottainai Festival" since July 2018, distributing substandard items (vegetables, sweets, etc.) for free, and providing Mottainai rice and snacks prepared by culinary experts.
In January 2020, I retired from an agricultural venture company, and in May 2020, I started the online shop "Middlema Foods" to eliminate "mottainai" as much as possible by combining retort curry, which I have always loved, with "mottainai". .
Our mission is to eliminate food waste by turning wasteful ingredients into curry.
Established MOTTAINAI BATON Co., Ltd. in October 2021. Taking on the challenge of solving the world's food loss problem.